SBDHS Promotional Material
Timeline: June 2011
Category: Print Design
Printed: September 2012
St. Boniface Diocesan High School is a private Catholic high school in Winnipeg, Manitoba, Canada. They provide a Catholic high school education to English speaking students. The classroom sizes are smaller which helps them to offer a teacher-student relationship as well as a teacher-parent relationship. Often their previous promotional material included images of students and could only be used for a short period of time. The goal of their project was to create a timeless piece which could be used several years in a row.
For this project the brand was already defined so when it came to colors I was limited to a certain spectrum. I chose to do a modern look for the school poster. I wanted to use angles in a typography piece which I had recently been experimenting with and was inspired with other artists who had attempted it.
Everything in this layout is on a 45 degree angle. I chose a neon green to highlight and act as an accent for certain elements of the poster. Since the poster background is dark the contrast of a neon green and white for text and graphics really drew the viewer's eyes in. The hardest part was trying to include the school logo. There were five alternative designs for this poster all with the same basic colors, font and angle.
This poster was eventually reinvented into a coffee cup, coffee bag, reusable shopping bag and travel mug. These items were given to staff members as well as gifts for guest speakers and school volunteers. The poster was also expanded into a banner and used at school functions such as academic award ceremonies and the sports banquet.